There is so much fuzz about AI and fear of missing out on the leaving AI train, but as a dev I have no clue about where at all to get started!?

What can we developers do with AI?

OK, I can get some code for free. I can use a LLM as a half smart search engine. I can integrate my product with some AI service. I can produce content to teach said things to others...

Nothing new, really, just another API or another search engine.

It is of course possible to start to make some neural networks, but I can't really picture that as a high demand skill, do you?
Maybe at some of the big companies, but for an average client?

Does anyone know what kind of knowledge of AI that a developer should really learn?
Especially something a client would be interested in?

Here is a potato for scale: