I've talked in past rants about how marketing loves showing off features to customers that are still in Beta to give us devs more pressure to finish them earlier, but it really just ends up screwing up our schedule since we have to push back on other features.

We had warned them not to do so for a series of reasons. But this time, this time their bad practices has come back to bite them in their butts.

They've been bragging all over to customers about this API integration we've been developing. They caught a reasonable amount of customers whose main reason for hopping in with us was this API integration. We finished the code on time, and submitted to the API provider for them to revise our "app". It's been a long back-and-forth conversation clarifying purposes and trying to fix tiny details and, of course, the providers' emails take almost a week to come back. We're waayy past the deadline marketing had promised customers, and they know they can't really blame the devs.

Sucks to lose these customers, but it feels so good to show these marketing pricks a lesson.