What is it with companies that call their employees company+ers

'family'

They only want the best for you

I think Coca-Cola call them “Cokeheads”.

@platypus Still better than "crackheads"...

Wordsmaching startupese shitspeak/überbranding.

I damn hope they got that habit out of German or some other language that mashes words together, but it is more likely just so they can brand their employees as ranchers of old would brand their cattle. Not literally, but barely.