s stated, statistically, the dating app market has money and users who are willing to spend some to find a partner.

The number of paid subscribers of Match Group has boosted from $3.4M in 2014 to $10.8M in 2020. The last 700K users subscribed in the second and third quarters of 2020. As for Tinder, the app has 6M paid subscribers worldwide.

When calculating the dating app development cost, planning your budget and/or fundraising, you have to outline the scenario for the return on investment.

If you want to know how to create a dating app that will make money for you, consider the following revenue streams:

1. Advertising

The most effective variant is via affiliate networks. You can show interesting and relevant deals from bars, cafes, shops, jewelry stores, florists, etc. Rewards are typically received from the affiliate company based on clicks or installs.

2. Freemium model

Users may be billed on a monthly or annual basis. This model offers additional features like unlimited swipes, profile showcases, ad-free app version.

3. In-app purchases and gifts

One option is to create virtual gifts. Another option is to go offline and hold some speed dating events, meetups or integrate with delivery or booking systems (e.g. selling tickets to concerts, taxi services, restaurant bookings, etc.).

4. Sponsorship

This option can be utilized later with growing app popularity and user base. Then, you can contact sponsors from related spheres to place their ads in the app.