I am afraid to search anything on google without private mode. Once I used to search universities on normal browsing. But once I started to find lots of universities ads on my browsing, I was afraid. Now I am using incognito mode since year. But I am afraid how secure our private browsing is because our browsing activities is still visible to ISPs. Fwak this world.

In that case use a VPN.
Or even better Tor. In the Tor-Network you dont have to trust anyone, thats the idea there.
Also use DuckDuckGo instead of Google

@gsdt thanks. Gonna try that.

Also make sure to have full-blown uBlock Origin lists to block trackers. Even here on devRant, that shit is present. I see blocked access to carbonads.com, connect.facebook.net, fonts.googleapis.com, and google-analytics.com.

Next, devrant.com is leaking referrers to other websites to that these websites automatically know not only your IP for tracking, but also which website you were on (here: devrant.com). That is, if you don't block the access in the first place.

And I'm googling with startpage.com, not Google.

i stopped using google altogether. duckduckgo does it's job very well. there is a shortcut for it aswell:

duck.com

@Fast-Nop scary.

@thebiochemic thanks. I am going to try.

Incognito does literally nothing against trackers.

@iiii Yap, it will only delete local Files saved in your browser (History, Cookies,...)

Maybe try duckduck go and they do have an awesome mobile app too