Know the characteristics of a persuasive text

These types of texts are used both in the academic and professional fields. In the case of Advertising, a persuasive text serves to publicize different products and services and invite the public to buy them.

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In order to create a persuasive text, we first need to create solid arguments that will form part of the rhetoric of our speech, and will help us to present certain arguments that demonstrate what we say and serve to convince the interlocutor or reader.
The statements of this type of text have the intention, in addition to informing, of influencing people to adopt certain thoughts or attitudes towards something particular.
Persuasive texts are great for expressing certain ideas. In academia, essays often have a good deal of persuasion, whether literary, philosophical, or educational.
On the other hand, in the professional sector persuasive texts are much more used, especially when there is an audience that must be convinced to purchase a certain service or product or to think in a certain way.
In Communication and especially in the journalistic field, persuasive texts serve to expose ideas and generate opinion, while in Politics, the speeches of the authorities are loaded with persuasion, seeking to convince citizens.
What are the characteristics of a persuasive text:
External level:
1. Sexy start
Regardless of the medium, this type of text has a structure divided into different stages, characterized by having an attractive beginning that serves as a hook to attract people.
2. Verbal or iconic organization
This type of text has two forms of expression, the iconic one, characterized by having short sentences, attractive sentences and a separation into paragraphs or columns; and the iconic one, where the images, tables and graphs that show relevant data pointing to the visual stand out.
3. Paralinguistic elements
They are those that are outside the language and serve to support or mark the text in certain places. Depending on the channel, these can be gestures or typographic devices.
Internal level:
1. Strategy oriented to argumentation
Persuasive texts are a system of arguments related to each other that have the objective of convincing the interlocutor or reader.
2. Rational persuasion
When presenting the arguments they are shown in a clear and objective way to be able to convince through the rational. Data and information are used to confirm what is proposed.
3. Emotional persuasion
Persuasion must also be directed towards emotion and to achieve this certain statements are used that appeal to emotion and impact the other, such as associations with values, desires and ideologies.
4. Language resources
To achieve the communicative purpose, these texts have a very careful lexicon, syntax and vocabulary and the statements are used strategically, taking advantage of each style to emphasize certain points of the speech