To create an abstraction simple enough to make complex business logic challenges solvable for non programmers.

The issue I see today is programmers solving problems they don't understand as well as the user. I think two ways might be taken:
- Programmers specialize in other fields and solve problems there
- Other professionals create their own software

Both will happen in the future (IMHO) and I want to help the second happening.

Note: Excel does this really well, but I think we can so quite better today.