Disclaimer: I’m a Test Automation Architect...so with that in mind...

I aim to solve the massive problem with test (and more specifically) test automation data management that pervades throughout the testing ecosystem. I’m on to something right now, and frankly, this is, and has been, a huge issue that needs a path forward to solving.

Dynamic data...data that is as realistic as required...data that is randomizes but still relevant...low maintenance...very little overhead required...
Format of data, type of data, content, location, and accessibility of data are all huge considerations when writing a test, manual or automated, and 9 times out of 10 skew the spirit or intent of the test itself. If not managed properly you wind up with irrelevant testing with a weighty data oberhead and maintenance price.