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It's to remind people the app is there and try to get them to use it.
It 1. says: Hey! Look at me! Don't forget about me! and 2. Often adds a notification badge on the app which can: A. Annoy some people, causing them to open it and B. May make people think "Oh wait I got a notification, maybe it's important!"
It is an annoying feature that many people dislike but it is quite effective at keeping active users. Facebook uses this pretty intently. -
@qwerty77asdf Yeah, I kind of know why they do it, but what annoys me is that it's noise drowning out the signal. My response is I disable badges for apps that do it, because I'd rather miss the odd genuine notification than be tricked into opening the app to see nothing. I wish companies would apply a bit more etiquette to their apps.
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And also many apps just keep generating new notifications all the time and wait to display them all at once when they get an online connection. I have a tablet for mostly offline use, and whenever I turn on wifi I get an avalanche of countless notifications which takes 10 seconds until all of them are even displayed.
No, YouTube, I don't give a shit about the last 50 videos that were uploaded since the last time I opened the app, and with all your data mining it's embarrassing that you still show popups for videos I've already watched on the same fucking account. -
Braed2966yI wish we could disable Facebook's like notifications. Not everyone is vain enough to care how many likes they receive on a comment...
Related Rants
Why have the majority of social networks decided that people using their service in the most basic way deserves a notification?
"Ooh, I have 3 notifications according to the app icon, they must be things that need my attention."
<opens app>
* In case you missed DickSlap's [tweet/post/other]
* RomanHelmet liked a [tweet/post/other] from SpaffMuncher
* MuffSnapper added a new photo
Why does that need a notification? That's just users using your app. That's what I expect when I open the app. I expect to see people posting things. This is going to make me start ignoring notifications in the same way I ignore emails marked as urgent.
rant
ux
social media
design etiquette
notifications