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douaberigoale
6y

Hi everyone! I'm in need of some help regarding the approach to my bachelor thesis.

The practical stuff is basically clickstream/task and usability analysis on an existing platform and creating mockup improvements for some processes. I was thinking about using a spider to generate a tree (or another datastructure) regarding all the different tasks available and then trying to optimise said tree, thus automatically optimising the processes within. I'm having however issues imagining how this optimisation might be generalised for more than this one platform.

Basically, I'm a bit lost and grasping for any pointers in any direction regarding these ideas.

question

clickstream

usability

task analysis
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  • 2
    6y
    Start from the users‘ perspective: Who are the users? What situation are they in? What do they want to achieve? How can the website support these tasks?

    When you have all this information you could rearrange the website navigation/process/whatever according to the user needs.

    For user tests I would recommend piwik for efficiency measurement and some sort standardized questionnaire for subjective experience (e.g. SUS).
  • 1
    6y
    My advice would be to start with defining the use cases of said platform and gather information on how effective the platform is at fulfilling the use cases.

    It will give you a clear overview of the features and functionality of the platform and reveal a lot of the pain points.

    It also allows for you to be more specific in what you want to focus on and make the project(size) more manageable, which is very important for a bachelor thesis.
  • 0
    6y
    You could walk through the whole usability testing process. Start with personas, user stories, identify problems in the current software. Test with some usability testing processes and then begin with your mockups and test again. (like lastNick said: SUS or interviews, card sorting for the navigation, etc.) A good book about that topic with a lot of technics is "Observing the user Experience"
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