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PM keeps asking me for a report on page hits. I've given him page hits, page views, page visits and his reply is always the same...

"No, this means nothing to me. I want page hits/visits. Google analytics!"

I'm like O_o ...

Comments
  • 2
    Throw random figures at him...

    How many hits?
    35 knots.

    How many now?
    2.5 ppm.

    How many now?
    42%.
  • 2
    Google analytics base tracking unit is "sessions". "Hits" is def not a thing
  • 0
    draw what he wants together on a napkin or something. so that you both know what you're talking about
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