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"Can't you just…" are the favorite words of my company's president. He uses them like a magic wand. When faced with a complex problem that will take thousands of development man hours, he utters the words, "Can't you just…" He believes that if he can over-simplify the problem, and summarize the necessary work into a sentence or two, it should only take a week or two to complete.
Of course, I then explain that what seems simple to him is actually very complex once you peel back the layers of the problem. I then explain the specifics until his eyes glaze over, and he cries uncle.
A couple weeks later, he has forgotten everything I said, and the Monday meeting begins with, "About that project. Can't you just…"
rant