Always under-promise and over-deliver when you're dealing with non-techie clients. Always.

Amen.

Non techie client? Is there such a thing as a techie client

@hashris I've met a couple. Seriously can't BS our way around them when they understood every single technical jargon used in everything and asked all the smart questions. Throughout the project it kept me wondering, "Why are we hired if they know how to do the job themselves?"